Business Development through Strategy and Innovation

With Business Development through Innovation participants learn how to apply state-of-the-art tools to successfully develop their business and understand how to create value through innovation. They examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. Throughout the course you participants learn how to manage innovation successfully and how to bring their ideas to the market. They also gain understanding in driving business growth in an increasingly competitive global business environment. Case studies on established German companies deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation. Participants attend workshops and lectures from experts in areas such as: Strategic Analysis Strategy Design Organizing Growth Innovation Management Business Modelling Marketing Strategy Trends and New Industries